How Press Releases Are Used For SEO Purposes
Press releases have been around for a long time and are still used for marketing purposes.
However, what role do they serve in a modern-day SEO campaign? Is there value behind putting together a full-fledged press release in the hopes of ranking for your important keywords on Google/Bing?
These are great questions to ask but it’s best to start by understanding how press releases are used for SEO purposes. Let’s take a look.
What are Press Releases?
The purpose of a press release is to report on a specific bit of information regarding important events, release dates, or any relevant circumstances. In most cases, press releases are linked to businesses and/or organizations with the hopes of spreading information quickly to the masses.
Using Press Releases for SEO
1) Leveraging Mass Media
Press releases aren’t going to one media network. Instead, they are going to be spread throughout to various outlets. As a result, your information is going to be put out there in a unique manner that may not have otherwise been possible. The beauty of being able to leverage mass media is knowing you can tap into the power of press releases to your benefit.
When done right, this can be a great way to not only dominate from an SEO perspective but also bring in organic traffic from the press release itself.
This is one of the major benefits of press releases and why they hold such credibility among SEO experts. In general, an optimized press release is able to offer access to citations (i.e. important information such as name, address, phone number). This information is key to ranking your website and business on Google/Bing.
3) Targeted Keywords
A well-written press release is going to go a long way in pushing your website to the top. Look to use targeted keywords in the press release and have those keywords associated with your brand and website. By doing this consistently, you are going to start to rank for those targeted keywords in a hurry.
It is a great short and long-term strategy that has proven to work for thousands of businesses in the past. In fact, this is why businesses like the idea of using press releases to this day.
4) Build a Wider Net for Your Business
Your business can get lost when it comes to SEO campaigns and the methods being employed. In fact, some people only end up looking at a few strategies (i.e. social media) and that is not good enough.
Competitors will be looking at different ways to outdo you and that’s why it’s time to look into press releases.
These are easy to put together and will help push your website to the top of the search results. You always want a well-rounded net of quality backlinks, high-grade content, and well-designed press releases. This is when your website will do well.
5) Increased Traffic
Your traffic numbers are going to go up with the help of a press release. This has been proven time and time again with some of the largest businesses in the world.
You will have a press release set up about your new product launch and this leads to numerous customers heading over to the website for a peek. Of course, you have to make sure the press release is fully optimized but if it is done well, you are going to dominate SEO for a long time to come.
It can be a real game-changer for the business and your brand.
6) Builds Authority in Your Niche
It’s important to note the value of brand awareness and becoming the best in your industry. For example, let’s assume you are a beauty guru that is launching a new product to the masses.
Don’t you want to be someone that’s trusted and respected for what they are saying or selling? If yes, you will want to send out an optimized press release to not only help your Healthcare related SEO campaign but also build authority in the niche as a guru. When people trust you, they’re more willing to buy what you have to sell and that’s a real win-win.
In the end, press releases are important in building a well-rounded SEO campaign that can be leveraged for long-term results. Yes, most sites should be looking to focus on finding quality keywords, building backlinks and making sure the quality of their content is good but this is also a part of the setup.
Press releases aren’t going to hamper your case and will hold a good amount of sway in how things play out. It’s all going to come down to your approach and the way a press release is formulated.
Look into this strategy and build something that’s going to sustain itself over the long run because it’ll be well worth it.