All website owners need to embrace search engine optimization if they want their sites to rank on the search engines. For the highest rankings and increased traffic, it’s prudent to use the best SEO strategies. Here are the top 9 search engine optimization strategies that actually work.
1. Mobile Friendly Sites
If you want to achieve SEO success, you need to optimize your site to be mobile-friendly. In 2016, the Google algorithm was updated to make mobile first-indexing a ranking factor for SEO. That’s after realizing that most searches were done by mobile devices. Now, almost everyone across the world has access to a mobile phone.
2. Local SEO
For the best success with your site’s optimization, you need to focus on local search engine optimization. Over the past few years, a lot of people are searching for businesses near their geographical location. You don’t necessarily have to be running an online business to try out local SEO.
Basically, you need your customers to be able to find your business. Therefore, you need to include your contact details and business address on your website to make it easier for them to find you. Also, if you are running an online business, you need to consider optimizing for local searches for the best results.
3. A Great User Experience
Do you want to bring more traffic to your site? Are you looking for a guaranteed way of improving your search engine rankings? Your site needs to be user friendly. If you want people to spend more time on your site, you should provide them with the experience they are hoping for and better. It’s a proven way to improve your search engine rankings.
Remember, Google can identify how long a visitor has spent on your site. If they stay for a while, then Google will provide the most relevant results. To make sure that users are spending a lot more time on your site, you need to post high-quality and relevant content.
4. Social Media
You need to maximize on social media to achieve SEO success. Take a look at the statistics and trends of social media usage in the last 10 years. You will notice that the number of users continue increasing tremendously. That’s why your business needs an active social media presence.
You can interact with your target customers effortlessly while promoting brand awareness on social media. Don’t forget that social media profiles also appear on search engines, especially if you have engaging posts, so it’s a guaranteed way of improving your rankings.
5. YouTube SEO
Although YouTube is part of social media, it’s actually a search engine on its own. As a matter of fact, it’s the second most popular search engine after Google. If you search for a particular product or topic on Google, a YouTube video related to your search will appear on the first page.
Every month, YouTube receives billions of searches. That’s why you need to attempt YouTube SEO to improve your rankings on the search engines. It’s also a good way to improve your traffic with more views.
6. Link Building
The search engines consider backlinks for ranking purposes. If your site has a lot of backlinks, you will get a higher ranking. However, the trick here is that you need to link to authoritative sites. Remember, Google frowns upon spamming so using fake links might result in a penalty for your site.
7. High Quality And Relevant Content
If you are running an information site, you need to make sure each post has more than 1800 words. That’s because Google considers that long posts provide in-depth information on any topic. Actually, long posts are more engaging than short ones so there is a huge chance of people sharing them.
However, the topic needs to be relevant to what your site’s theme. Also, you need to provide high-quality content that actually answers any questions your visitors might have. Don’t forget to post regularly to keep your visitors coming back for more.
Here, you need to use meta descriptions and title tags on all your posts. They need to be unique and describe briefly what each page talks about. Don’t duplicate your metadata on different pages and always choose captivating title tags. Any users on your site can skim on the metadata to find out if the content on your site is relevant to their queries.
9. Keyword Density
Another SEO technique that continues to provide results is keyword density. Here, you need to use relevant keywords on your site that match with your content. Remember, when users are looking for anything online, they search using particular keywords. If your site has been optimized with these particular keywords, it will pop up on the first pages. However, don’t spam your keywords because it might result in your site being penalized.
In conclusion, search engine optimization fuels every successful site online. Try these techniques for the best results with your SEO strategies.