This is a sample report. Main Street Plumbing Co. is a made-up business, and the numbers below are examples. Your report uses the same format, filled in with what we find on your own website and Google listing.
Free Website Checkup Report
Main Street Plumbing Co.
Website: mainstreetplumbing.exampleArea: SpringfieldPrepared by: Excel Digital Marketing
Bottom line: your website looks fine, but it’s hard to find on Google and hard to call from a phone. Fixing the 3 problems below should get you more calls from the people who are already searching for a plumber.
Your scorecard
How you’re doing in the 4 areas that decide whether customers find you and call you.
Google Visibility
PoorNot showing for main searches
Website Experience
OKClear, but no strong call to action
Mobile
PoorSlow, and hard to call from
Local Presence
OKProfile set up, but incomplete
You vs. your top local competitors
We searched Google for “plumber springfield” and compared you to the 3 businesses at the top of the map results.
| Map position | Google reviews | Star rating | Mobile speed |
|---|
| Main Street Plumbing (you) | #9 | 23 | 4.6 | 34/100 |
| Competitor A | #1 | 212 | 4.8 | 71/100 |
| Competitor B | #2 | 148 | 4.7 | 58/100 |
| Competitor C | #3 | 96 | 4.9 | 62/100 |
Mobile speed is Google’s free PageSpeed Insights score. In real reports we list each competitor by name.
The 3 biggest problems, in order of importance
1
There’s no easy way to call you from a phone
High impact
What we found
On a phone, your number only appears at the very bottom of the page, and tapping it does nothing. We had to scroll through 6 screens to find it.
What’s wrong
Customers have to scroll, find your number, remember it and type it in by hand.
Why it matters
Someone with a leaking pipe wants to call right now. Every extra step is a chance for them to go back to Google and call the next plumber on the list.
What fixing it does
A “Tap to Call” button at the top of every page lets people call you with one tap, so more of your visitors turn into phone calls.
Fix it yourselfAdd a click-to-call button (tel: link) in your site header and make it stick to the top of the screen on phones.
Time to fixAbout 1 hour
2
Google doesn’t know what you do or where
High impact
What we found: how your home page shows up in Google
mainstreetplumbing.exampleHomeWelcome to our website. We are a family owned business that has been serving the community for many years…
What’s wrong
Your home page title just says “Home.” It doesn’t say plumber or Springfield, and services like drain cleaning and water heater repair don’t have their own pages.
Why it matters
Google uses these signals to decide who shows up for searches like “emergency plumber near me” or “water heater repair Springfield.” When they’re missing, your competitors show up instead.
What fixing it does
Clear page titles and a page for each main service tell Google exactly what you do and where, so you can show up for the jobs you want.
Fix it yourselfChange the title to something like “Plumber in Springfield | Main Street Plumbing Co.” and add a page for each of your top 3 services.
Time to fixTitle: 15 minutes. Service pages: a few hours each
3
Your website is slow on phones
Medium impact
What we found: Google PageSpeed Insights, mobile
34
- Large photos that aren’t compressed
- A slider at the top that loads 5 big images
- Takes several seconds before the page is usable
What’s wrong
Your site scored 34 out of 100 for mobile speed. The top 3 competitors scored between 58 and 71.
Why it matters
People on phones don’t wait. If the page is still loading, many will hit the back button and call someone else. Google also takes page experience into account.
What fixing it does
A faster site keeps more visitors on the page long enough to call you.
Fix it yourselfCompress your images, replace the slider with one main photo, and turn on caching.
Time to fix2 to 3 hours
Everything else we checked
These weren’t in your top 3, but here’s the full picture.
- ✓Secure site (https padlock)
- ✓Page fits on phone screens
- ✓Contact form works
- ✓Google Business Profile is claimed
- !Only 23 Google reviews (competitors average 150+)
- !Business Profile missing services and weekend hours
- !Newest photo on your profile is 3 years old
- !Address and phone don’t match on 2 directory listings
- ✕No tap-to-call button (problem #1)
- ✕Home page title says “Home” (problem #2)
- ✕Slow on phones (problem #3)
- ✕No separate pages for main services
✓ Good ! Needs attention ✕ Problem
What happens next
You have two options, and either one is fine with us:
Fix it yourselfUse this report as your to-do list. Everything you need is above.
Let us fix itWe’ll fix these problems for a fixed price, quoted up front in your report. No obligation.
Prefer to talk? Call (272) 205-7727
