Why Digital Marketing is a MUST If You’re a Plastic Surgeon
Welcome to Excel Digital Marketing!
Design, Process and Perception
What does plastic surgery and digital marketing have in common? Simple. They both follow the rules of design, process and perception. A website can mean two different things to different people. To the owners, it is a fortification of their online presence. To the users, it is a haven of convenience where they can be accommodated even only for a brief period of time.
Great plastic surgery digital marketing begins with a plastic surgeon marketing agency that has a brilliant strategy of converting visitors and online users into patients while retaining the regulars. The fastest and easiest way for prospective patients to know everything about a plastic surgeon’s reputation and experience with cosmetic procedure is through a website.
At Excel Digital Marketing, we provide digital marketing for plastic surgeons so visitors will easily come to realize where they belong or don’t belong and we help you achieve lead generation that is commensurate to your efforts and investment. As a plastic surgeon digital marketing agency, we do this through web design, SEO or search engine optimization, content marketing and pay-per-click or media buying.
Your website is a fortification and an extension of your clinic, where marketing campaigns can be launched from and so, it has to be formidable as it is accommodating. A website needs to be engaging to visitors and a place where trust can be established. It has to provide information about your services and let clients schedule a consultation.
As a plastic surgery marketing agency, we can design optimized, custom-created and mobile-friendly websites that are developed to be high-converting client magnets. Your website is your practice’s 1st impression to potential clients so it should be professional, engaging and deliver a steady stream of clients. We can achieve this by providing a wide array of plastic surgery web design services that are essential to making a positive user experience while solidifying your presence online.
Here is a checklist of features that clients look for in a plastic surgery website:
- Client Testimonials
- Chat Capabilities
- Online Consultation Forms
- Online Payment Features
- Newsletter Integration
- CRM Integration
- Before & After Photos and Videos
- User-Friendly Interface
In the online world, everything begins and ends with search engines. Your website needs to show up in the search results of major search engines like Google or Bing especially when someone is looking for local plastic surgeon online. To rank in the search engines and get more visibility online, we analyze keywords that searchers use through software that can analyze search results and keywords.
SEO is the most important service that we provide because this service has the most ROI or return on investment. If you want to generate leads, you need to be on the 1st page of Google’s or Bing’s search results when searchers look for a plastic surgeon. You don’t want to be on the 2nd page or any other page of search results pages.
As of 2019, 91% of US Internet users search every month. For all the internet users throughout the world, 93% of all online experiences begin with a search engine. Of these interactions, 46% Google searches are local. From these numbers, we use SEO tools such as Google Analytics to analyze the data from the searches, generate content from the keywords, analyze the reports and repeat the cycle until the website becomes fully optimized to rank 1st in Google or Bing for strategic keywords.
FACT 1: Most people searching DO NOT go past the 1st page of results when looking to buy something.
FACT 2: The 1st page of search results provides an endless source of FREE traffic to your website!
Here are the services that we provide for SEO:
- Keyword Research
- Keyword Analysis
- Local SEO
- Offsite optimization
- Conversion optimization
- Analysis of competition
- Onsite optimization
Content marketing is partly a process and partly based on the perception of the readers. This is how we create very specific, detailed content about the plastic surgeon’s services or products that is published on your website’s blog. Then, this material is optimized and ranked for highly searched key phrases. And also promoted around the internet via social media & guest posts on related major industry influencer websites.
In the past, content has always been hailed as king and served as the strongest pillar in search engine optimization. However, the practice or malpractice of simply squeezing in keywords into content more and more became widespread, prevalent and abused that search engines started to penalize low-quality content and content no longer became the primary driver of search engine optimization.
In fact, only 2 of the 10 most popular websites on the internet are content sites. Another fact is that a video on your homepage is going to double your chances of ranking 1st in Google for particular keywords. These facts do not undermine the value of content and original, relevant, high-quality content are still client magnets. However, content should be diverse and include other media such as video, audio and graphics and not just written content.
Content Marketing is done through:
-Social Media Posts
Pay-Per-Click / Media Buying
Pay-per-click can place your business directly in front of your targeted audience on search engine’s results instantly. However, it also requires experienced, knowledgeable ad experts to optimize your ads, landing pages and bids in order to receive lucrative returns of investment. That’s where we come in. We are Google certified to handle your pay-per-click campaigns from start to finish. We can also place your ad on other websites that your demographic audience is most likely to visit.
According to research, marketing strategies that combine organic SEO strategies and PPC ads achieve an average of 25% more clicks and 27% more profits compared to strategies that focus only on one method. A single approach is not sufficient and SEO has to be combined with PPC. The combination of methods increases interaction because ads can be more targeted and focused on those who find them most useful and helpful.
Research also shows that after doing a local business search on a mobile device, 88% of consumers will either call or visit the business in the next 24 hours. 46% of all Google searches are connected to something local. 97% of people learn about a local company through the Internet and 92% of searchers choose businesses on the first page of the local search results. Pay-per-click ads and media buying increase your presence in the local scene.
Pay-per-click is accomplished through:
- Landing page optimization
- Keyword research
- PPC campaigns
- Ad content writing
- Bid strategies
- Budget strategies
- Reporting and Tracking
- A/B Testing