Small Business SEO Solutions

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All digital marketing projects start with the discovery phase.


The Discovery Phase Includes:

  • A discovery call to understand all nuances of the client’s submitted business information
  • Reviewing current marketing channels for effectiveness
  • Identifying top 10 competitors
  • Researching competitors to measure market gaps in (content, sponsorships, engagement etc.)
  • Market research for strategic partnerships for (white label opportunities and untapped industry synergies)
  • Identifying direct marketing opportunities to acquire fast sales leads in parallel markets
  • Conducting keyword research (to ascertain how most consumers are locating the top competitor’s product or service)
  • Researching low hanging fruit for PPC campaigns
  • Lastly, build an actionable digital marketing blueprint that yields the greatest ROI

Tampa SEO Services

Double Your Business With Traffic From Google!

In today’s business climate your business needs to be on page 1 of Google in order to capture searchers looking to buy your goods or services now.

Search engines have long since replaced the yellow pages.  And with the addition of mobile search, more people use a mobile device to quickly locate businesses than any other source.

Contact us today to learn how digital marketing can get your company’s website rank on the 1st page of Google to start getting you more sales!

Call (855) 610-1736

Let Us Design A Digital Marketing Strategy For You

  1. We Perform competitive analysis (to identify your competitors)
  2. We Perform Keyword Research (to identify popular search terms)
  3. We create a roadmap to position your site in front of targeted traffic
  4. We track progress, refine the process as needed then report results

What Does Your Business Need help With?

Select A Service Below

Digital Marketing Services We Offer

  • Search Engine Optimization

  • Video Marketing

  • Content Marketing

  • Reputation Management

  • Social Media Management

  • SEO Consulting

  • On-Page Optimization

  • Conversion Rate Optimization

  • Local Maps Set-Up


Need More Web Traffic?   Simply Choose A Local SEO Package Below

For Low Competition Keywords


This Plan Includes:

Competitor Analysis

Comprehensive Website Audit

Custom Keyword Research & Selection

On-Page Alt tag Optimization

Content Writing

Content Optimization

Local Citations

Off-Page Optimization

Custom Link Building

Monthly Reporting

24 Hr Access To Ranking Reports

For Average Competition Keywords


This Plan Includes:

Competitor Analysis

Comprehensive Website Audit

Custom Keyword Research & Selection

On-Page Alt tag Optimization

Content Writing

Content Optimization

Local Citations

Off-Page Optimization

Custom Link Building

Monthly Reporting

24 Hr Access To Ranking Reports

For High Competition Keywords


This Plan Includes:

Competitor Analysis

Comprehensive Website Audit

Custom Keyword Research & Selection

On-Page Alt tag Optimization

Content Writing

Content Optimization

Local Citations

Off-Page Optimization

Custom Link Building

Monthly Reporting

24 Hr Access To Ranking Reports

Need More Information About Our SEO Plans?

Are Your Targeting National Keywords / Non Local Business?

Give Us a Call Today at: (855) 610-1736

Excel Digital Marketing, Inc is a leader in the internet & digital marketing space. Our goal is to provide top notch online marketing services to small to mid-size companies so they can compete on a local, nationwide & global scale.

Contact Info:

Toll Free (855) 610-1736


SEO Consulting
Video Marketing
Content Marketing
Local maps (Set-Up)
On-Page Optimization
Reputation Management
Social Media Management
Conversion Rate Optimization

How Businesses Benefit from Using a Tampa SEO Company

Are you a Tampa business owner who is struggling to move your enterprise forward? Is your business dormant, stagnant or regressive in growth? Are your competitors marching forward leaving you and your enterprise behind? Well, if the answer to these questions is yes then you must have a problem with marketing your business. The best way to market any form of business in today’s world is through search engine optimization (SEO). SEO can completely transform your business within a short period of time.

You may still not be sure of how your local Tampa business can benefit from SEO in today’s world. Well, to shed more light on this, here are 10 ways in which any kind of business can benefit from SEO:

1. Compete At The Top

SEO can grant your business the rare opportunity to compete with the leading brands, businesses and service providers in your niche industry. This is more so for small and medium businesses that do not yet have huge customer or client bases. Your small or medium sized Tampa bay business can easily be propelled into the consumer limelight with the help of a properly laid out search engine optimization campaign. The end result is your business diverting huge customers and clients away from household brands and businesses.

2. Cost Effective Marketing

If you have heard stories of a way to market your business that is extremely effective and affordable at the same time then you have definitely heard about SEO. SEO is undoubtedly the cheapest and most effective way to market your business or brand in today’s world. It is considered a cost effective mode of marketing because you only need to make a modest investment to get huge returns. The Return on Investment (ROI) is therefore very high.

3. Manage Your Online Reputation

As a business begins to gain popularity in the market place, there is bound to be some chatter from critics and malicious individuals. This chatter takes the form of negative reviews of your business that may sometime be propagated by your competitors. Tamp SEO pros can help your business to stay ahead of this negative by promoting only your official information and leaving the rest buried under millions of search results.

4. Expand Your Markets

SEO can take your business to places it has never been before. If you run a local business in a city like Tampa, there is no reason why you cannot find a new market in Las Vegas or even way across the world in Sidney, Australia. The opportunities to expand your target market are endless. With the help of the internet and search engines, you can take your products to nearly every corner of the globe.

5. Improve Credibility and Trust

A major part of how businesses benefit from SEO is increased credibility and trust. If your business is not credible and trustworthy, consumers will pass over it and move on to your competitors. SEO can help boost your business’s credibility and trust with consumers. By featuring at the top of search results, your business proves to consumers that it is a well-established business with a strong relationship with search engine like Google. When you show consumers that Google is your friend, they will definitely line to buy whatever product or service you are offering. E-commerce business can greatly benefit from SEO.

6. More Traffic To Your Business Website

It is no secret now that internet traffic runs the world. Whoever has the most traffic coming their way is the ultimate leader of the pack. Getting as much traffic to your website should be the main goal of any online marketing campaign you choose to engage in. SEO is the best online marketing technique to attract traffic to your website. Do not let your website exist without anyone knowing about it!

7. Stay Ahead of Your Competitors

If your competitors are yet to use search engine optimization to boost their sales then you can take the opportunity to get in first and secure your position for the future. If they are already on the bandwagon, you can still make use of better SEO techniques and tactics to stay ahead in the game at all times. The good thing about SEO is that it creates a level playing field for everyone. Whoever is better at search engine optimization ultimately wins the game.

8. Access To Crucial Customer Information

A comprehensive SEO campaign can grant you access to extremely vital customer and client information. This information is generated by search engine optimization tools offered by Google such as Google Analytics. With such tools, you can gather information on customers such as what products or commodities they are searching for on the web. This information can help you to come up with new products and services for the market. You can also find out how well your business is fairing in terms of search engine ranking in order to monitor your overall progress.

9. Improve Your Website Via A Tampa SEO Company

Another major part of how businesses benefit from SEO involves improving of various aspects of your website from functionality to aesthetics and even responsiveness. Improving your website greatly enhances user experience which can significantly boost traffic or customers coming to your business. With the help of a Tampa SEO professional, you can make the necessary improvements needed to make your website stand out among your competitors.

10. Permanent Results

Any results gained through SEO are considered permanent. This is because, unlike other traditional means of advertisement like print media, the impact of advertisement remains evident long after the campaign has ended. Your website will still rank on search engine results pages years after you started your SEO campaign. However, to ensure your ranking on search results remains high, you must make your SEO campaign an ongoing commitment. But still, it is impossible to lose your ranking overnight.

And that is how businesses benefit from SEO. Take some time to review these benefits in order to dully understand what search engine optimization can specifically do for your business.


Tips For Understanding Digital Marketing VS SEO

Business owners of all sizes need to make sure they are taking full advantage of the opportunities available on the internet. However, it can be complicated to sort through the offers made by various agencies regarding your online presence. For instance, there are differences with digital marketing vs SEO services.

Search engine optimization (SEO) and digital marketing share the ultimate goal of boosting your sales. However, the paths to get there are quite different. You need to understand each of them, the results you will see along the way, and why you need to use these methods for a solid online presence. The combination will provide short and long-term results that improve your brand name and exposure.

Though print directories and publications are still in use, and provide some value to businesses, they are no longer the best way to reach new customers. When people want to find out more about something, the majority of them rely on digital content, particularly the web. Not only can people access information via their home computers and laptops, smartphones give folks the ability to go online virtually anywhere. You want to be there when they do.

In addition to search engines, people learn about new products and services via social media, advertisements and affiliate links. These are all included with your digital marketing endeavors, along with other forms of outreach that get your brand in front of existing and potential customers. Search engine optimization is one of the avenues you need to use for these efforts to succeed.

The reason SEO is a huge buzzword in the online marketing industry is that it provides a solid foundation for your other marketing efforts. The most effective campaigns can’t compensate for a poorly optimized website. No matter how a visitor has discovered your site or blog, if it is difficult to navigate, has mediocre content or is otherwise displeasing, the person will click away. Fast!

In fact, the term search engine optimization is a bit misleading. Google and the other search engines utilize complex algorithms to determine how to rank pages. Though the specifics are not given to the general public, it is known that their goal is to provide visitors with the best results possible. The two go hand-in-hand.

An SEO expert can perform an audit and begin cleaning up your website. A site map and an easy to explore site will improve visitor experience. Your pages should contain high-quality multi-media content targeting well-researched keywords. Additionally, your SEO team will utilize links connecting within the site as well as to external authoritative sources. Inbound link building is also essential to SEO.

Digital marketing vs SEO shows that optimizing your website is a valuable aspect of your online presence. However, digital marketing encompasses many other tools to reach consumers. The extent to which you and your digital marketing team decide to use each of them will depend on multiple factors, including the nature of your business, budget and goals.

All businesses need to take advantage of e-mail marketing opportunities. E-mail is an easy way to reach out to people who have already expressed an interest in your products and services. Fortunately, automated tools have simplified this process tremendously.

Provide plenty of opportunities for people to sign up for your e-newsletters. You can use these lists for general messages and to create specific ones for certain groups. In addition to targeting the lists by demographics, you can also use A/B testing to find out what types of e-mail content gets the best results.

Likewise, social media marketing is vital to your online marketing efforts. Rather than looking at this as digital marketing vs SEO, you should recognize that your social media profiles and messages should follow many of the same directives as Tampa SEO services. For instance, multi-media posts that link to your site and provide value to the follower are imperative to the success of your social media marketing campaigns.

Some forms of content marketing might also be appropriate to expand your outreach. Build relationships within the industry by blogging about others in your niche, and look for opportunities to make guest blog posts. Instead, meaningful infographics might better suit your industry. Using a mix of content marketing opportunities will build your reputation and brand name.

Pay-per-click advertising can be used with search engines and some social media sites. You target the customers who will see the ads, but only pay when a person clicks on it. These campaigns can be automated to maximize your control over your advertising dollar. For instance, you can set a limit per day for a particular campaign, while setting different parameters for another.

One of the differences in digital marketing vs SEO is that digital ads require specific landing pages. While it is true that your optimized site pages should provide the information implied by the search results, that is not the same as landing pages.

The links from your marketing ads should take visitors directly to a landing page specifically designed for that campaign. The person should immediately see what was promised by the link. For instance, if you are offering a free e-book to anyone who signs up for your e-newsletter, the landing page should focus on the sign up process. Digital product samples and products are great, because you only have to create them once and they can be used repeatedly. The intricacies of top-notch landing pages are one of the reasons that you need a professional marketing company on your side.

All of the above mentioned forms of digital marketing take place online. However, there are a few other forms of digital marketing still in use today. These include electronic billboards, television and radio spots. However, these costly ads are virtually impossible to target.

You want your business to stand out above the competition. To do so, you must take advantage of the tools at your disposal. With a well-optimized site and appropriate digital marketing campaigns, you can boost your views and conversions. The solid foundation you are building today will bolster your reputation and ranking in the future as well.


5 Things To Look At Before Hiring An SEO Company

Hiring an SEO company is an important step for many businesses, regardless of your niche or in many cases even the size. While having a strong online presence is crucial nowadays to thriving as a business, knowing that information and getting a strong SEO company on your side who can make that a reality are two very different things. Search engine optimization is a constantly changing field and while the idea of an individual bootstrapping it might seem romantic, it is extremely unrealistic for someone running a business to be able to learn SEO inside and out from scratch.

Hiring the right professionals takes a little bit of work, but if you follow these next five points you will be far more likely to get the successful results you’re looking for.

#1: Do you understand what SEO can (and can’t) do?

SEO is one of the best long-term strategies for getting free leads, driving in new customers, and giving your company long-term security. By climbing up the ranks of Google you can get to a place where your website is actually working on your behalf 24/7 to secure new business and help you grow. Being towards the top of Google is one of the best ways to have constant traffic and security.

That being said, SEO is a long-term game. It is not going to drive 10,000 new customers to you a month after starting, it’s not going to double the number of followers on Facebook, and it’s not going to salvage a poor product or company full of problems. However if you’re looking for security and an online presence that will continue to send new customers your way, reaping benefits long after the initial work was done, then SEO is the way for you to go.

#2: Take the time do do thorough research

Ask friends in local businesses who they use for SEO. Ask around for recommendations, search online for reviews, and use Google to see what SEO companies are ranking at the top locally. That is perhaps the best evidence of successful optimization in practice since competing search engine optimization services are going to be really competitive in any area.

While it can be tempted to jump right in, the truth is that you want to make sure you get this step right. The better your research is, the better your short list of potential hires will be and that just further increases your chances of making a great hire that will provide noticeable results.

#3: Ask for at least two campaigns/portfolios

When it comes to hiring an SEO Company, seeing examples of past campaigns or sample portfolios is the best way to judge what their abilities are. Almost anyone can throw together one portfolio but asking for two or three can be telling. Are all three exactly the same in strategy and approach? That is a red flag.

On the other hand if you see three very different campaigns, that is a good sign of a flexible and adaptable company that knows their stuff. Along these lines also ask for references and feel free to ask questions about adapting strategies or creative campaigns to see what they have to offer.

An ability to adapt or show creative problem solving for specific niches are great signs.

#4: Ask for some brief explanations of strategies

When hiring an SEO Company you definitely want to watch the language used. How do they explain their strategies? Are they repetitive and keep falling back to common phrases without new details? This is a really obvious potential red flag. In addition to this, professionals using really large technical words and a lot of lingo that they can’t break down into simple explanations or metaphors also should create red flags.

SEO can be complex in a big picture way, but if they really understand the topic through and through they will know how to add details, change language, or give more specific examples that help expand your understanding of what they’re talking about. You’ll really want to pay attention to this step, because it can be incredibly telling.

#5: Have a knowledgeable SEO person with you

There are many people who know the basics of SEO or understand a lot of the different factors that go into SEO or recent Google changes, but are more knowledge based as opposed to practice based. This can be a great person to have while interviewing potential hires since they will know enough to look for red flags, ask insightful questions, and give you and educated and insightful feedback on whether the individuals you just hired really know their stuff or if there are concerns…or if they’re stuck in the past and should be avoided at all costs.

An equally fair alternative is to have a checklist of common red flags to look for. A simple online search will give this to you, especially if you do some research on the history of Google updates like Penguin, Panda, Hummingbird, and Fred. Do they stick to outdated strategies? Do they not understand local SEO strategies? In this case knowledge is definitely power before making a hire and you want to be as informed as possible.

Be Prepared, But Don’t Over analyze

When you’re hiring an SEO company, it’s important to do your homework and take a look at the many different factors that make a difference when it comes to an industry, local listings/competition, as well as a large number of other factors. That being said, SEO is an arena where it is really easy to become overwhelmed and finding the right marketing company to handle your online optimization work can be quite a task. You want to make sure to do enough to get a solid idea of who to go with and what specific services you need, but don’t over-analyze to the point where you paralyze yourself.

Paralysis by analysis is a real thing and by focusing on the five points given in this article you should be able to hire with confidence and adjust for the small things along the way.

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