Check Out These Best Healthcare Marketing Tips And Techniques
Marketing is incredibly important to all healthcare organizations, including yours. It doesn’t matter if you run a dental practice, a small-time clinic, multiple doctor offices or an addiction rehab, you need a marketing strategy. Marketing can greatly improve your bottom line an increase your visibility in the region/regions you operate in. That being said, here are a few of the best healthcare marketing agency tips and techniques.
Implement An SEO Strategy
SEO is all about performing various tasks with the sole purpose of ranking high in the search engines results pages for specific phrases being typed into the search box. You want to focus on creating an SEO strategy that is tailored to your healthcare organization. For example, if you’re a dentist, then you’ll want to focus on building a blog/website that is optimized for the search engines and try to get back-links from dental-related websites and videos.
Search engine optimization can be used to target local consumers. They can find you when they search for terms related to your healthcare organization, and this will increase the chances of them contacting you to learn more. In turn, you’ll have a steady flow of leads.
Launch Appropriate PPC Campaigns
Pay-Per-Click refers to ads that you create and that get shown to people searching for phrases relevant to your organization. PPC ads can be launched via Google AdWords, Yahoo, Bing, Facebook and other platforms. When a user clicks on the ad, then you pay. There are specific keywords you’ll want to use in your ads.
Using certain keywords will help people find you. For example, you can target the phrase “affordable dentist in CITY”. When you launch your PPC campaign and people search for that phrase, then they’ll likely find your dental practice’s ad.
When PPC is done properly, it can result in you receiving a constant flow of new patients. One of the best things about PPC is it can lead to immediate results. This is because your ads will appear right away in prime spots in the search engines, Facebook of whatever platform you decide to do PPC.
You can implement an email marketing campaign for your healthcare organization, but give people a reason to join your email list. Offer them something for free or valuable info, such as discounts on products you sell within your office or give them for free. For instance, if you’re a dentist, then you can offer to give people a free tube of toothpaste for subscribing to your email list.
Once you have a list built up, you can send them emails relevant to anything dental. Keep them up to date with what’s going on with your practice. At the end of each email, encourage people to become a patient of yours.
Healthcare organizations can improve their visibility online by doing video marketing. Creating videos regularly and publishing them on platforms that cater to healthcare or on sites like YouTube, Facebook, Vimeo and Instagram can quickly and effectively improve an organization’s visibility. In turn, you’ll gain a following and you should notice an uptick in leads and interest in your organization.
As for the types of videos you should create, keep things relevant. If you’re a surgeon, then your videos should be on the topic of the types of surgeries you perform. Keep videos short and to the point, and include a call-to-action in each video.
Create content specific for your healthcare field, and publish that content via your own blog, as a guest post on other healthcare-focused blogs and on third-party sites such as Medium. At the end of every content, you’ll want to include a link back to your main website. As your library of content grows, so will the number of visitors to your organization’s website and this should increase the number of leads you get.
As a general rule of thumb, never publish the same content twice. This is even if you wrote it. Your goal is to have as many unique articles out there as possible.
Finally, hire a telemarketing firm to make outgoing calls and to take inbound calls. Launch an advertisement campaign via newspapers, magazines and across various healthcare websites and include the number to the telemarketing firm. They will take the inbound calls and they will work hard to get you new patients. Take the time to compare a few telemarketing firms, but make sure the one you choose has extensive experience working with healthcare organizations because this is how you’ll get the best results.
The bottom line is SEO, PPC and email marketing can take your healthcare organization to new heights. The same goes for video marketing, content marketing and even telemarketing. If you create a marketing strategy that contains all of those techniques, then you may grow your healthcare organization by a lot.
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