What is digital marketing really all about? What’s the reason why it has become so crucial in this modern day and age? The reason is pretty simple: it’s because humans are inherently social creatures. An integral part in socialising is sharing. This may involve the sharing of views, notions, resources,…

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    “The devil is in the details” and if you want to succeed in your digital marketing endeavours, then you need to put a special emphasis on the “little things”. In recent years, digital marketing has already made a dramatic transformation and the level of competition has just become…

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The best place to start when marketing your brand online is the search results of search engines. With the help of an excellent SEO strategy, you can improve organic rankings and traffic in a major way. The fundamentals of SEO is still keyword research and if you master the technique…

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Leadership in healthcare marketing comes in many forms. Whatever form leadership takes, it is very important that someone become a figure that is at the forefront of any organization. The best way to become a leader in healthcare marketing is to become a thought leader. A thought leader is somebody…

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Patients today have more choices than ever before. There are tons of information available online and there are so many media channels available for them that they no longer deem it necessary to visit a hospital or a practice that is closest to them. Because of this reason, it is…

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Each year, trends on the internet change in various and unexpected ways. Perhaps, it’s just the nature of advertising and the psychology of internet users to try new and fresh patterns that are constantly evolving and transforming. If you want to make money online, it is important to keep yourself…

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Whether it’s a cough that won’t go away, allergies, colds or bronchitis, consumers have healthcare concerns that you need to pay attention to. One in every 20 searches in Google are health-related. 80 percent of the internet users look for health information online. Patients have the tendency to consider doctors…

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