A TV commercial which airs during a football game is made to reach as many people as possible in the hopes that a small percentage of those watching are also going to be the ones buying. But today, trying to reach the many with a message meant for the few…
Marketing
You might have heard that blogging is good for your brand. The truth is, 82 percent of marketers who blog see positive ROI for their content marketing-driven efforts. But you are just not sure if investing in a blog for your healthcare organization is the best move. If you have…
Marketers today depend on many kinds of marketing technology to launch campaigns, monitor their efforts and keep their whole strategies organized. Every year brings new products of technology in marketing called martech as well as technological advancements which could benefit marketers. The last count on the martech landscape included over…
You invested in digital content marketing but still are not seeing any ROI. You keep falling short of your goals and your audience does not seem to care about anything you publish. This is the time people start having a list of objections. These objections could include things such as…
For example, you are sitting in your office and you would like to order pizza. You would type in Google, the words “pizza delivery” and you get a list of places for pizza in your neighborhood. Later, during the same week, you want pizza again. You type the same words…
When your revenue is swelling, and company pipelines are almost about to burst, executives always do not see the point of investing more money in marketing as well lead generation. But intentionally neglecting your marketing efforts is similar to willingly retrofitting your business with a glass ceiling. Marketing is not…
It is not difficult to be impressed when you hear somebody grew their business through word-of-mouth. Besides, if a company can simply depend on customer recommendations to sustain or even scale, it is a clear sign that its product or service is very good. While word-of-mouth marketing, can be very…
You have done the necessary steps and preparations prior to successfully launching your own doctor marketing blog. Following the second or third month however, you observe a plateau. Your existing blog readers are loving your content, but sessions continue to stay unchanged every month. You maintain a considerable list of…
Among the first lessons in good marketing is, trying to reach everyone puts you at risk of connecting with no one. It pays to get specific when you picture your audience. And for a lot of B2B brands, going a step further with account-based marketing and really identifying certain businesses…