The world we live in is constantly changing and this change can be seen everywhere, in different systems, fields and industries including healthcare marketing. It is imperative for hospitals, practices, and companies to constantly evolve to keep pace not only with the increasing level of competition but with the ever changing needs of patients as well.
Setting up an engaging website, maintaining a professional blog filled with relevant content and staying in touch with social media are standards in today’s digital marketing landscape for every healthcare provider. However, for doctors and other professionals in the field who have already successfully established these “fundamental digital healthcare marketing planning elements”, this year will prove to be a great opportunity to further improve marketing methods to enhance patient trustworthiness, market reputation and a lot more.
Here are among the latest tips that you can try out for this year and beyond:
- Know who your clients are
Among the most crucial elements of healthcare marketing involves understanding what it is exactly that your clients want. After all, determining their numerous nuances is crucial to fashioning effective connections and creating a marketing strategy that truly works.
So you can completely comprehend your clients and establish your company as “customer centred”, search for your clients and interview them regarding what they really want and envision for themselves. Never hesitate to do it. You will be shocked to know that there are actually plenty of people who are more than glad to share their thoughts and emotions.
- Optimizing on local web search
9 out of 10 people today use the internet to look for local businesses and yes this covers healthcare as well. Thus, if a person won’t be able to search your profession online, then it’s almost impossible that you will be seen by other potential clients. In fact, $1.62 billion was spent on digital health space in the first quarter of 2018 alone which tells us that the healthcare industry is really getting serious when it comes to investing in digital marketing.
Internet users search for medical professional’s not just in Google and other search engines but likewise in local directories including those that are more specific to the industry such as Healthgrades, RateMDs, and Vitals. The most important thing for a healthcare provider is to understand how and where potential clients are looking for them online and to determine the best ways and strategies to establish presence and visibility.
- Implementing Chatbots
Chatbots are software that perform conversations through auditory or textual means. These handy computer programs don’t just offer another answer to the problems and challenges of having a real customer representative but are also convenient and reliable to clients as they are free to chat every day at any given time to book appointments and purchase medicines, for instance.
Use chatbot for Facebook Messenger or on your professional website to respond instantly to existing and potential clients if they have any queries and concerns. It serves as a handy promotional tool as well. Having a chatbot brings about a personalized yet automated line of communication that healthcare professionals can likewise utilize to give reminders on scheduled appointments, info regarding new products and services, and many more.
- Create a web of Key Opinion Leaders or KOLS
Numerous companies and corporations in the healthcare industry use advisory boards for various operations and also have their own group of Key Opinion Leaders for clinical reasons. So how do you use KOLs in digital marketing anyway? Connect with healthcare figures and other marketing experts that you respect and request for their aid and guidance regarding your day to day marketing endeavours. The knowledge and advice that you gain from them can give you an edge over the rest of the competition.
- Use patient reviews to your own advantage
Being attentive to reviews posted on the web is one of the ways for healthcare practices to remain sharp and on point, as it means that practices are adhering to valuable, authentic comments and criticisms. As a matter of fact, 72% of consumers say that they depend on online reviews in search for a new provider. And in the event they are choosing between two potential providers, they will opt for the provider with better reviews, 9 times out of 10.
Thus, if you have a contented patient, ask him or her to post a review about your service. This is a great way to spread the word about your professionalism, boost your reputation, and is a great digital marketing strategy overall.