In the online world, if you don’t abide by the rules of Google, you’re basically dead in the water. No matter how good your content is, no matter how excellent your videos and video equipment are, if you don’t do SEO, your competition will beat you and the best thing you can hope for is to get some of your excellent content read but definitely not all of them. The main point therefore is to develop an SEO mentality in your healthcare marketing to get your websites to rank.
SEO and Videos
You can optimize videos for SEO by their title and their description. The description and the title are considered content that can help you rank in the search results. The first step is to perform keyword research. Among the tools that can be used to optimize content and help with keyword research is SEM Rush. The elements to be considered in keyword research are volume and low difficulty keywords. SEM Rush can help you find the strongest keywords available. It shows you information like keywords your competitors are getting ranked for, ideas you can use for your content and the cost per click that are triggered by specific keywords.
SEO and Blogs
Healthcare is always going to be a hot topic. Millions of readers search for medical terms and medical conditions on a daily basis. The trend with which people search is also changing as more and more people use their smartphones and voice assistants to search. If you want to do significant healthcare marketing, you can blog about these topics and make videos all you want. To make sure you increase the chances of being seen, you need the right tools and a strong team of bloggers to make things happen. A healthcare marketing agency might help you. The important thing is that you optimize.
How SEO solves your problems
First of all, you are not a mind-reader and you don’t know what people are thinking. With the help of SEO, you can almost get inside the mind of your audience and know their intentions why they use certain keywords for their searches. This is very important because the first part that you need to cover in healthcare marketing is to know what your audiences want and what they need. If you know what they care about, you can provide value to them through the products and services that you sell.
If you do keyword research, you will know the most common phrases that people are usually searching for in Google. You will also know what terms they use in social media. If you know how to make good use of what you find out in your keyword research, you can develop a strategy that “works all the time”, granted that the keywords don’t change. Keyword research also helps you come up with content topics that are relevant.
It can be said that the longer you do healthcare marketing, the harder it is to come up with fresh and relevant ideas as topics for your content. Coming up with ideas consistently would be very difficult if you try to generate them in a vacuum. The reason is that you have limited data that is up-to-date and you can only come up with so much given words and phrases alone. Data and ideas are all over the internet and you just need to look for them at the right places.
SEO also helps you understand how you fare with your competition. If you follow the tips and trends, chances are, your competitors are doing the same thing as you are. The rest is up to you because the rest is a matter of hard work, patience and time. If you are pretty consistent and if you have a reliable team, there is a high likelihood you can achieve success through SEO.