digital marketing

You invested in digital content marketing but still are not seeing any ROI. You keep falling short of your goals and your audience does not seem to care about anything you publish. This is the time people start having a list of objections. These objections could include things such as…

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There are over 5,500 registered hospitals in the US. If you are going to let your healthcare marketing campaign succeed, you need to effectively target the right person, with the right message at the right time. This type of messaging has to reach patients, consumers and physicians. Also, your healthcare…

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There are times of the year when people worry about colds, fever, flu and stress. These times are definitely bad for a lot of people but as a health professional who has some idea about healthcare marketing, these times present an opportunity to strengthen your relationships with your patients. Healthcare…

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Doctors, in most cases, tend to be risk adverse. They know what is on the line in their practice – the lives of their patients. Healthcare marketing is no different. However, most doctors have little experience in healthcare marketing. Due to this, they commonly make a few mistakes that could…

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In healthcare practice, a good healthcare / medical marketing plan lets you anticipate, assess, make preparations and formulate a guide that you can adhere to in order to significantly improve your chances of success. With plenty of information on the internet, patients feel less and less of the need to…

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The world we live in is constantly changing and this change can be seen everywhere, in different systems, fields and industries including healthcare marketing. It is imperative for hospitals, practices, and companies to constantly evolve to keep pace not only with the increasing level of competition but with the ever…

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US healthcare companies on the average increased their spending by $4.6 million in 2016. The effects of this spending could be seen in 2017. The healthcare marketing trends that could be seen in 2017 was characterized by patient awareness and engagement and also an increase in focus on content marketing…

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 Although it is not the favorite marketing channel by many digital marketing experts, email marketing can still give you significant revenue. It is said that around 205 billion emails, both automated and not automated, are sent every day. Despite this huge volume, research still proves that brands must have…

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