Almost every person in the world today has a mobile device. And if you are a healthcare marketing expert, you should be paying close attention to the increasing number of mobile gadgets flooding the market today and how this affects the behaviour of online consumers and the manner in which…
healthcare marketing guide
User-generated content or UGC, also known as CGM or consumer generated media, is perhaps the most powerful aspect of marketing in social media. You can say that user-generated content is any blog, meme, video, review or comment made by a non-professional individual made to be shared publicly on the internet….
What do you think is the most important experience for someone who is headed to a hospital? If we can make a quick guess right now, it would probably be convenient location, friendly and caring personnel, or shorter queues. If you ask most patients however, the biggest element that influences…
Inbound marketers have had a hard time with the question of length for years. We can focus on creating the kind of short content which makes sense in a world that moves at a fast pace of social media and busy lives. Longer pieces that have more information are always…
Mobile banking was made for convenience. It lets an individual save a lot of time because anybody with a mobile phone doesn’t need to go to the bank anymore. With a few taps using a mobile phone, a transaction is completed. As there are more and more advancements, users begin…
If you work in healthcare or medical marketing, you will know that you have a huge team of experts in the building who carry around important knowledge that could be transformed into great content. But they usually have other priorities. Doctors are very busy. At the end of a very…
One in 20 searches in Google is about health-related information according to Google reports. This means that if there are 1 billion searches in Google every day, then there would be 200 million health-related and medical searches on the site every day. It cannot be denied that there is a…
When you go to a doctor, you usually have a couple of questions and even a request for a lab test sometimes. You may also be convinced that somehow, you know exactly what’s wrong. You just need somebody to narrow it down between a common allergy or something that is…