Doctors, in most cases, tend to be risk adverse. They know what is on the line in their practice – the lives of their patients. Healthcare marketing is no different. However, most doctors have little experience in healthcare marketing. Due to this, they commonly make a few mistakes that could…
Healthcare Marketing
In healthcare practice, a good healthcare marketing plan lets you anticipate, assess, make preparations and formulate a guide that you can adhere to in order to significantly improve your chances of success. With plenty of information on the internet, patients feel less and less of the need to go to…
The world we live in is constantly changing and this change can be seen everywhere, in different systems, fields and industries including healthcare marketing. It is imperative for hospitals, practices, and companies to constantly evolve to keep pace not only with the increasing level of competition but with the ever…
US healthcare companies on the average increased their spending by $4.6 million in 2016. The effects of this spending could be seen in 2017. The healthcare marketing trends that could be seen in 2017 was characterized by patient awareness and engagement and also an increase in focus on content marketing…
If your website is already an online destination and patients already know about you but would like to check your address and phone number, you still need to do more in order to make patients really aware about your brand. What you have to do is make sure your patients…
Healthcare marketing is a combination of multi-channel, targeted and highly segmented offline and online methods that are aimed at acquiring and finding the right patients, engage them with the use of tactical outreach and build up permanent relationships in the whole journey of the patient. According to CDC or Center…
Starting a healthcare blog as part of your healthcare marketing campaign can be a very challenging task. The good thing is, just like any project, you can divide a healthcare blog into manageable stages and parts until its completion. Also, writing a healthcare blog can be a rewarding experience especially…
Personalization has become a common strategy in healthcare marketing. Because of this, consumers know that their searches are going to influence online content and that content is going to be optimized for consumers. Personalization was first pioneered by Amazon and it takes up 35 percent of its revenue. This is…
The volume of content on the internet and the stiffness of the competition has made reputation, more than ever, important in healthcare marketing. Readers want helpful and trustworthy information especially when it’s about healthcare. Creating an author byline establishes the credibility and the trust that readers want. This gives healthcare…
In the online world, if you don’t abide by the rules of Google, you’re basically dead in the water. No matter how good your content is, no matter how excellent your videos and video equipment are, if you don’t do SEO, your competition will beat you and the best thing…