Leadership in healthcare marketing comes in many forms. Whatever form leadership takes, it is very important that someone become a figure that is at the forefront of any organization. The best way to become a leader in healthcare marketing is to become a thought leader. A thought leader is somebody…
Healthcare Marketing
Patients today have more choices than ever before. There are tons of information available online and there are so many media channels available for them that they no longer deem it necessary to visit a hospital or a practice that is closest to them. Because of this reason, it is…
Whether it’s a cough that won’t go away, allergies, colds or bronchitis, consumers have healthcare concerns that you need to pay attention to. One in every 20 searches in Google are health-related. 80 percent of the internet users look for health information online. Patients have the tendency to consider doctors…
With the right execution, healthcare marketing becomes more than just improving brand awareness. It improves compliance of patients, provides value to patient-doctor relationships and give better health results. Sometimes, a healthcare organization makes a stunning content piece, launches a certain kind of clever social media campaign or proves to the…
Let’s say you have followed all of the good healthcare marketing practices before the launch of your medical device blog. Then after a few months from the launch, your growth starts to plateau. Visitors who are currently engaging your content remain the same and do not increase in number. You…
Healthcare marketing whether it involves acquiring patients or making your business grow is on a constant need of healthcare marketing ideas. This can be quite a daunting and overwhelming undertaking. However, with the tough and still growing competition in the healthcare industry, you need to overcome this task and use…
The media-buying world, in many ways, can be said to have been totally turned upside down during the last decade. Ever since online targeting has been made possible and search engine optimization has become popular in the 2000s, mass media buying and TV marketing have become less and less of…
Digital healthcare marketing has become a prevalent notion for medical professionals today. It is now essential for hospitals and clinics to establish some sort of healthcare advertising strategy to promote their services more effectively and efficiently to existing and potential clients. So how important is digital healthcare marketing in the…