It is beyond argument that your website is among the most important assets that your company has. It is one of the things your customers will look for in their journey. Based on the quality of the content and the website’s quality, your website can motivate visitors to stay or get more involved and get closer to buying a product or a service or disappear for good. Since your website can spell the difference between success and failure, it’s only important that your website need to work well and look good. However, when it comes to selecting a content management system for your organization and for digital marketing, a lot of decision-makers are not prepared.
Content Management System
Before finding the correct content management system, you need to know what it is and what it does. A content management system is a software environment that manages the creation as well as the modification of content online. It usually supports several users in a platform for collaboration which allows the management of documents using several styles of workflows and management. The content is usually a website or part of it and could include text, embedded graphics, videos, photos, maps, audio and programming language that displays content or interacts with users. In many cases, CMSs allow for the segregation of content from presentation.
A CMS can integrate with other tools that your business needs such as customer relation management software or CRMs to make sure that you get detailed reporting and better alignment of marketing and sales. At times, a platform may provide both CMS and CRM solutions. It could also include analytics features and optimization features to monitor how your visitors interact with your content and also how your content perform for certain keywords.
Tips in Getting a Content Management System
The first thing you need to consider when getting a content management system is including the right people in your decision to get a content management system. Dozens or even hundreds of people are going to use your content management system on a regular basis, depending on how large your organization is, so it is only right that you include them during the decision-making process. These people could be your writers, content managers, developers, editors, digital marketing experts, etc.
So, when it comes to comparing software options and this includes your content management system, it is very important to ask representatives from several teams to contribute to the decision making. Ask them about the experience they are looking for, what will make their jobs easier as well as other sources of frustration and friction that they can possibly encounter.
Don’t attempt to build a content management system from scratch. Content management systems are very complex with several layers of software created and updated regularly by teams of collaborators in order to meet customer needs. When you choose the CMS for your organization, consider scalability, integration, customization, compatibility, price and customer support.
A good CMS grows with your organization and has the right flexibility to evolve with your needs. Changing from one software to another can be a daunting task especially if you have a lot of data with you. What you would want to avoid is having to switch software every year or few years because your previous one has reached its maximum limit. You would want your CMS to integrate with other solutions as well, especially your CRM. These solutions could be chat capabilities, account-management, internal tools, etc.
Each business is different, so it is very difficult to find an ideal solution for all types of businesses. This is where customization comes in. Your CMS should be customizable enough to meet the specific needs of your business as well as other aspects of your business such as digital marketing. Like any software, implementing a new CMS could be a challenge such as installing it on servers and networking them, so ask yourself if you can implement the software in-house or if you require technical assistance from the software provider. You should also add to your criteria for buying a CMS the warranty, the plan and the customer service offered by the software solutions provider. Is it something that would provide value to you and give a positive experience for your organization?