A TV commercial which airs during a football game is made to reach as many people as possible in the hopes that a small percentage of those watching are also going to be the ones buying. But today, trying to reach the many with a message meant for the few…
online healthcare marketing
You might have heard that blogging is good for your brand. The truth is, 82 percent of marketers who blog see positive ROI for their content marketing-driven efforts. But you are just not sure if investing in a blog for your healthcare organization is the best move. If you have…
The healthcare industry is always trying to pursue the next breakthrough in technology. This may be a newly discovered cure, an innovative facility or a more comprehensive digital hospital marketing tool. Healthcare companies are just constantly at work in providing better care and services to patients. The health care industry…
Almost every person in the world today has a mobile device. And if you are a healthcare marketing expert, you should be paying close attention to the increasing number of mobile gadgets flooding the market today and how this affects the behaviour of online consumers and the manner in which…
User-generated content or UGC, also known as CGM or consumer generated media, is perhaps the most powerful aspect of marketing in social media. You can say that user-generated content is any blog, meme, video, review or comment made by a non-professional individual made to be shared publicly on the internet….
What do you think is the most important experience for someone who is headed to a hospital? If we can make a quick guess right now, it would probably be convenient location, friendly and caring personnel, or shorter queues. If you ask most patients however, the biggest element that influences…
Inbound marketers have had a hard time with the question of length for years. We can focus on creating the kind of short content which makes sense in a world that moves at a fast pace of social media and busy lives. Longer pieces that have more information are always…
Mobile banking was made for convenience. It lets an individual save a lot of time because anybody with a mobile phone doesn’t need to go to the bank anymore. With a few taps using a mobile phone, a transaction is completed. As there are more and more advancements, users begin…
If you work in healthcare or medical marketing, you will know that you have a huge team of experts in the building who carry around important knowledge that could be transformed into great content. But they usually have other priorities. Doctors are very busy. At the end of a very…
One in 20 searches in Google is about health-related information according to Google reports. This means that if there are 1 billion searches in Google every day, then there would be 200 million health-related and medical searches on the site every day. It cannot be denied that there is a…