The healthcare industry is always trying to pursue the next breakthrough in technology. This may be a newly discovered cure, an innovative facility or a more comprehensive digital hospital marketing tool. Healthcare companies are just constantly at work in providing better care and services to patients.
The health care industry however, is unique from other industries in a way that it caters an extensive audience. And these days, customers have become increasingly reliant on Smartphone applications and on websites. As a matter of fact, consumers are especially dependent on websites when it comes to making healthcare related decisions.
For this reason, it’s crucial that you have a strong hospital marketing strategy in play. You should also be on track on the latest trends and developments in the digital healthcare marketing world. Maximise these three important elements of a strong healthcare marketing strategy that will connect with patients and create leads in the current patient-focused market.
A User-Friendly Website
Your website welcomes your clients towards to your company. Generally speaking, it creates your company’s first impression to clients. In addition to that, it also serves an important role in your patients’ decisions on whether they should choose your company or the competition. Thus, you need to make your website as user-friendly as you can. More likely, in the event that a person visits your site, he is searching for solutions for himself or someone close to him. He also prefers to arrive at the solution as fast as possible to make a decision.
Patients are already turning to the internet if they want answers regarding their health. Thus, you need to ensure that your site is patient-centred and user-friendly. Try to look at the website of Mayo Clinic for inspiration. It’s easy to use and features strong offerings directly on its homepage.
Mayo Clinic’s site also makes it easier for visitors to schedule an appointment, call or email Mayo Clinic, access resources or make a personal account. Try to integrate these features on your site’s homepage. It will be easier for your visitors to access them and prevent them from wandering elsewhere on your site.
A Blog with tons of Information
Having a blog that works in tandem with a robust, easy to use website is an essential element of a strong hospital marketing campaign. Approximate 1% of the entire searches conducted in Google are associated with medical symptoms. This equates to about thirty five millions medical searches made on a regular basis. You can capitalize on every medical related search by making an informative blog. The blog should offer relevant info regarding illnesses, address FAQs (Frequently Asked Questions), facts and tips and recommend solutions.
Also, keep in mind that people are comfortable on learning other patients’ experiences regarding different treatments, conditions or operations. Writing about these topics can improve the number of readers that visit your blog.
You have the freedom to highlight testimonials in different areas of your website. However, your blog allows readers to learn more regarding another patient’s successful recovery. Instead of short clips, your blog should lean on highlighting detailed stories about patients and their experiences from being diagnosed with an illness towards full recovery.
If you want some inspiration on creating an informative blog, you can try examining the Harvard Medical School Blog. It provides new content regularly covering an assortment of health related questions and concerns. It is very easy to navigate and visitors will have no trouble browsing through different topics which are neatly arranged in categories.
Creative Emails
While patients undoubtedly search for information through various means online, email gives you a direct advantage. Through email, you can send whatever information it is that they might be looking for. Through email newsletters sent once or twice every month, you will be constantly educating patients. They will enjoy new content which would be helpful in improving their health.
You want to offer your email database with an assortment of info so you can effectively catch the attention of your audience. Make your emails more personalized and segmented established on the interest and concerns of the recipients. This way, you can ensure that the information they are receiving is relevant to them. Send them videos, the latest blog posts or offer industry related news that provide information on different topics.