Does your dental clinic shine from the rest of the pack? Or is it just trailing the competition and becoming astray in all the dental marketing scuffle? A perfect mix of conventional and digital marketing is crucial in creating an effective and comprehensive dental marketing strategy. However, dental marketing online has its own fair share of challenges.
If you want to stay ahead of the pack, then you need to be always on the move. Below are the top dental marketing strategies for 2019 that will help you stand out from your competition.
- Make it easier for your costumers to find you Online
When used properly, SEO or Search Engine Optimization can provide you with amazing results. Whether your dental marketing campaign will succeed or not will depend greatly on your site’s ranking on the SERP (Search Engine Result Page). If your site is ranked at the first page, then it would garner plenty of clicks from potential clients.
Dental SEO marketing is all about keywords. They are basically the set of words that online users typically enter in the search box. Once your site possesses plenty of useful information, the search engine will display your link to the searcher.
So what’s the secret in achieving optimal dental marketing SEO? It is actually pretty elementary. All you need to do is to determine what your prospective clients’ search queries are likely going to be. Put yourself in their situation. What words or set of words would you input if you are looking for a dentist?
We aren’t talking about every query that a person would enter. Simply the first two or three words that any person would be thinking about. Local searches for dental clinics and dentists should be among the top recurring search queries. Thus, always ensure that your dental marketing SEO caters the demand.
- The Use of Voice Search
No one would have imagined that voice-activated technology would currently play an integral role in our day to day lives. In the past, everyone thought of voice search as something hilarious and entertaining, although somewhat worthless. Voice-powered assistants though, continue to grow and improve at a rapid rate. Today, Google asserts that voice recognition has currently become 95 percent more accurate.
So how is voice search related to dental marketing? There is a growing number of voice searchers in the internet today and it would be a mistake not to focus on them. However, the manner in which they speak differ from the manner in which they type. Thus, you need to put into account distinct keyword combinations.
- Web Reviews and Feedback
Review sites and the like are becoming very useful to consumers in choosing the clinic they need by relying on other people’s feedback. If every review about your clinic is bad, then don’t be surprise if all your prospective customers will go directly to the competition. Your dental marketing campaign must always put high priority on customer reviews and feedback. It should also emphasize the good reputation of the clinic.
You will find plenty of review sites and similar platforms in the internet today. For the best results however, you might want to focus on these sites (based on the order of relevance):
You may also want to consider on investing on a review management platform. This platform allows you to enjoy a higher number of reviews online. This is important as more reviews means a better search ranking in Google and other search engines. The two best review management platforms that you can consider today include:
- The great thing about Birdeye is that it offers a month-to-month subscription and it’s comparatively affordable. What’s more, the interface is extremely basic and easy to use as well.
- The review management website likewise offers a month-to-month subscription. The big difference though, is that it’s pricier. However, you will be able to enjoy a lot more unique features in exchange for the higher cost. Plus, Google is one of its biggest investors.
Dental marketing is an especially complex world with plenty of questions. The answers to these questions vary as well. Thus, the ideal way to go would be to maximize all the best and latest tools and strategies available, from reviews to SEO and voice search.