Best Digital Marketing Practices

Each year gives you a chance to explore the world of digital marketing together with its constant changes as online marketers and digital marketing agency experts reveal facts and information about the current trends of digital marketing. Along with these trends are best practices that can serve as a guide for your marketing campaigns. Here are some of them:

  1. Add more videos to your websites

Some digital marketing agency marketers are quite reluctant to add videos to their websites because videos can be quite a hassle to create compared to written content. However, videos are a must and they are a significant boost to your websites. Video consumption is growing at a fast pace. In fact, 55% of people watch videos thoroughly and 43% wish that online marketers show more videos. Aside from the huge market share of videos, video marketing produces great results.

According to research, 50% of internet users look for service or related product videos before they visit a store. It would not be a surprise to know that videos increase the chances of buying by 144%. If you have a video thumbnail in your search results, your organic search traffic could surge by 157%. Make sure that your videos are appealing though to engage potential customers and get conversions.

  1. Focus on SEO

There are many facets of digital marketing and if you have covered all of them, you might come to a crossroads as to which facet you should focus on. Should you become uncertain on what to do next, it is wise to focus on SEO or to do more SEO. SEO is the main driver of internet of traffic and beats social by more than 300 percent. Having an SEO strategy means that you must have a deeper analysis of keywords and terminologies to see through the intent of searchers.

You also need to know the rules and nuances of search engine algorithms along with the best practices for presenting content. If you want to get the help of a digital marketing agency for your SEO, it is a good option, but if you want to know everything that’s happening with your business, you need to know SEO. Just remember, if you having nothing to focus on anymore, focus on SEO.

  1. Always use fresh, clean and accurate information

Digital marketing is driven by information and any digital marketing campaign that is bound to succeed is only as good as the data acquired during the campaign. Constantly updating your data with fresh, clean and accurate information is a good practice. For example, it has been found out that in just a single year, 20%-30% of email addresses could possibly be unusable as they get replaced with new ones.

Cleaning your data of inaccurate information such as typographical, syntax errors and updating information like physical addresses, social handles and phone numbers is a good practice. Make sure your data is always targeting accurately and you may even need to backup your information and reformat your hard drive on some occasions just to make sure your information is still fresh and clean.

  1. Be more personal with customers

Always assume that customers are very selective. This character is very reasonable as the internet is filled with digital marketing content and customers don’t know which ones they really need. Having a more personal approach to customers makes customers more delightful and less confrontational. If the digital marketing content that you provide is well-targeted and highly personalized, customers can easily make wise purchasing decisions.

More than 78% of B2B buyers expect that companies provide personalized interactions based on customers’ online activities. A digital marketing agency or digital selling teams that tailor marketing analytics to learn from the customers’ buying preferences and reach out to their buyers on social media with personalized and fresh content and messages win a lot in the digital marketing game.

  1. Make sure your content has a purpose

Every time you add content to your websites, make sure that it has a purpose. Dumping useless information on your website is the surest way to failure. Customers are not just looking for the latest gadgets or toys, they all have intent and are always on the alert for anything that can help them. Make sure your content is purpose-driven and solution-oriented. No matter how insignificant you think it is, make sure there is some purpose to it otherwise there is no need incorporating it.



About EDM

Excel Digital Marketing is an internet marketing firm providing website marketing & promotion across an array of industries. Our main goal is to assist clients in obtaining more online traffic, leads and ultimately sales. We achieve this goal by utilizing several internet channels such as content marketing, SEO (Search Engine Optimization) and paid advertising.

Our main focus service areas are in the following cities: Arlington, Atlanta, Austin, Dallas, Houston & San Antonio at the present time. For more information please visit or main site located at: