Best Digital Marketing Tools

If you already know what digital marketing is, what a digital marketing agency is and interesting facts about digital marketing, the thing next you might be interested in are the best and most common tools used in digital marketing. The tools discussed here are not just software tools but could be websites as well, and the ranking might be subject for debate as each tool accomplishes different tasks and specialized for certain objectives. Here are some of the best digital marketing tools:


  1. Google Analytics

Google Analytics is just one of top tools from Google. This software is pretty sleek and just takes a couple of minutes to add to your website. It mainly gives you the ability to track every action of your visitor. Many people consider this tool as just a traffic tool, but, with the right marketing strategy, this tool can really make a huge impact in digital marketing. For example, if you realize that a certain social media campaign is giving you lots of traffic, you can easily adjust your current marketing strategy. Google Analytics also keeps track of keywords and the earlier you install this tool, the better.

  1. Mailchimp

This email tool is used by more than 80% of B2B and B2C companies. Just like Google Analytics, the earlier you install this tool, the better. Mailchimp, the company itself boasts of its 12 million customers. The company has been email marketing since 2001, long since other companies have been email marketing. For customers who have less than 2,000 subscribers and don’t send more than 12,000 emails every month, there is a free plan available from Mailchimp.

  1. Hubspot

Hubspot marketing is a must-have for a digital marketing agency or an online marketer. Its price ranges from free to $3,200 every month. If you are a starter, there are many Hubspot tools available for free. You will be able to create web forms, popup forms and live chat software. You should also be able to send kickback emails, channel all your data to CRM and study the behavior of site visitors. Hubspot is somewhat an all-in-one solution but can be integrated with other tools like Hotjar and Typeform.

  1. Trello

Trello is a content management tool used by many organizations for strategizing content and brainstorming. It is oftentimes used as a task organizer just like Basecamp. The main appeal of Trello comes from the free plan it provides for small teams and businesses along with its easy visual interface. Brainstorming and scheduling are the specialties of this neat tool. It is also easy to assign tasks and know who is editing, writing and adding tasks or comments to a post. Mainly, this tool is used for collaboration.

  1. Social Media Tools

Facebook, Instagram and Snapchat do not need introduction. These social media platforms have great tools for marketers and any digital marketing agency to engage their audiences and customers. For example, the Facebook Ads Manager lets marketers track ads and monitor ad performance. There are tons of information you can gather from social media tools that you can integrate into your marketing such as popular posts for example.

  1. Photoshop

Where will digital marketing be without design? Photoshop by Adobe has been around for as long as anyone can remember and this design tool still stands as a very handy tool in designing content, ads and social media posts. Digital marketing can be said to be a very design heavy arena and ideas without design tools can easily go to waste. Together with Canva, Photoshop can let you create dynamic images to your content as well as all-purpose designs for any application.

  1. WordPress

WordPress is a very popular content management system and you must not hesitate to install its All-in-one SEO pack. WordPress can let you design excellent websites with stunning themes. There is also a lot of community support for this tool as it has been a long time player in the digital marketing field. Together with the all-in-one SEO pack along with other great plugins, WordPress can be a very good friend and ally in your digital marketing campaign.


There are many digital marketing tools out there and to mention all of them, even if its just the good ones would take more than an article to cover all of them. These tools have stood the test of time and are quite popular in digital marketing circles. They even have lots of competitors with similar features and functionalities and it is a matter of preference and loyalty for digital marketers to choose which tools they want to use.


About EDM

Excel Digital Marketing is an internet marketing firm providing website marketing & promotion across an array of industries. Our main goal is to assist clients in obtaining more online traffic, leads and ultimately sales. We achieve this goal by utilizing several internet channels such as content marketing, SEO (Search Engine Optimization) and paid advertising.

Our main focus service areas are in the following cities: Arlington, Atlanta, Austin, Dallas, Houston & San Antonio at the present time. For more information please visit or main site located at: