At present, the digital marketing community recognizes high-quality content creation as a necessity for making your brand stronger online. However, because of the high volume of competition online, getting your content found by your target audience is actually more challenging than creating high quality content. This is the current trend of digital marketing. To help your website rank in the search engines and become visible to the online community and more importantly, your target audience, you can use guest blogging.
There are many reasons why guest blogging is very effective in terms of SEO. Here are a few reasons why:
- Publishing a post on a well-known blog within your industry can easily let you reach out to the right audience.
- Guest blogging is a great way to establish relationships with influencers.
- Backlinks can be generated from guest blogs.
If you do this well, you will reap the rewards of guest blogging and know how powerful it really is. However, a successful guest blogging strategy involves overcoming a couple of obstacles. You need to find websites with high value and that accept guest posts so you can publish on these sites.
How To Find Worthy Websites for Guest Blogging
You will be quite surprised how many sites actual allow visitors to create guest posts. However, you do not want to create guest posts just for any blog. You need to make sure that this blog has some authority and is of high value to improve your rankings. You also need this blog to be relevant to your industry. You can find blogs of this kind by following a few simple steps:
- Criteria Definition
For a lot of businesses, the criteria you need for high-quality blogs would be SEO, relevance and exposure value. There are tools that can let you check the domain authority of any website. Domain authority is some kind of scoring system that measures the influence and authority of the site. The higher the domain authority, the more influential the site is. Also, some sites will let you create no-follow backlinks while others let you create do-follow links.
Aside from SEO value, you need to consider relevance. It would be a waste of your time if your industry was healthcare and you plan to be guest blogging on a literature blog. You would want to find medical issues and health blogs if you want to target potential patients and customers. Even if some sites only offer no-follow links, you can still use them if they have high exposure value or reach out to their audiences constantly through email or publications.
- Create a spreadsheet of all the relevant blogs that you can find
You need to create as many blogs that are relevant to your industry as you can and place them on a spreadsheet. The easiest way to do this is by typing your industry plus the word blogs in Google. For example, you can type “healthcare blogs” in Google and you should come up with search results for blogs related to healthcare. In some cases, these blogs could be your competitors and you have the opportunity to gather information from them. Aside from Google, you can use social media such as Facebook to look for these blogs.
- Find out whether the site accepts guest posts or not
For this part, you would actually have to go through each item on your list and check their actual blog sites if guest posts are allowed or not. You can also do a search on their site using phrases such as “contributor guidelines” or “submission guidelines”. A blog that has guidelines have higher chances of responding to a pitch because they are actively soliciting for guest post submissions. You can also search for “guest post” on the blog site to know if they accept guest posts or not.