Starting a healthcare blog as part of your healthcare marketing campaign can be a very challenging task. The good thing is, just like any project, you can divide a healthcare blog into manageable stages and parts until its completion. Also, writing a healthcare blog can be a rewarding experience especially…
digital marketing campaign
E-commerce is projected to reach $4.8 trillion in retail ecommerce sales worldwide by 2021. Companies that follow the e-commerce marketing trends are able to formulate strategies that help them grow at a rapid pace. In 2017, there were over 1.66 billion online consumers. By 2021, this number is projected to…
Personalization has become a common strategy in healthcare marketing. Because of this, consumers know that their searches are going to influence online content and that content is going to be optimized for consumers. Personalization was first pioneered by Amazon and it takes up 35 percent of its revenue. This is…
What is digital marketing really all about? What’s the reason why it has become so crucial in this modern day and age? The reason is pretty simple: it’s because humans are inherently social creatures. An integral part in socialising is sharing. This may involve the sharing of views, notions, resources,…
The volume of content on the internet and the stiffness of the competition has made reputation, more than ever, important in healthcare marketing. Readers want helpful and trustworthy information especially when it’s about healthcare. Creating an author byline establishes the credibility and the trust that readers want. This gives healthcare…
“The devil is in the details” and if you want to succeed in your digital marketing endeavours, then you need to put a special emphasis on the “little things”. In recent years, digital marketing has already made a dramatic transformation and the level of competition has just become…
In the online world, if you don’t abide by the rules of Google, you’re basically dead in the water. No matter how good your content is, no matter how excellent your videos and video equipment are, if you don’t do SEO, your competition will beat you and the best thing…
The best place to start when marketing your brand online is the search results of search engines. With the help of an excellent SEO strategy, you can improve organic rankings and traffic in a major way. The fundamentals of SEO is still keyword research and if you master the technique…
Leadership in healthcare marketing comes in many forms. Whatever form leadership takes, it is very important that someone become a figure that is at the forefront of any organization. The best way to become a leader in healthcare marketing is to become a thought leader. A thought leader is somebody…
Patients today have more choices than ever before. There are tons of information available online and there are so many media channels available for them that they no longer deem it necessary to visit a hospital or a practice that is closest to them. Because of this reason, it is…