digital marketing campaign

Each year, trends on the internet change in various and unexpected ways. Perhaps, it’s just the nature of advertising and the psychology of internet users to try new and fresh patterns that are constantly evolving and transforming. If you want to make money online, it is important to keep yourself…

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Whether it’s a cough that won’t go away, allergies, colds or bronchitis, consumers have healthcare concerns that you need to pay attention to. One in every 20 searches in Google are health or medical-related. 80 percent of the internet users look for health information online. Patients have the tendency to…

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With the right execution, healthcare marketing becomes more than just improving brand awareness. It improves compliance of patients, provides value to patient-doctor relationships and give better health results. Sometimes, a healthcare organization makes a stunning content piece, launches a certain kind of clever social media campaign or proves to the…

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Based on a new survey worldwide, among the top concerns of C-suite as online marketing heads towards 2020 is the development of a new business model. Disruptive technology is totally changing the experience of customers as well as how customers view the value and the quality of their services and…

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At present, the digital marketing community recognizes high-quality content creation as a necessity for making your brand stronger online. However, because of the high volume of competition online, getting your content found by your target audience is actually more challenging than creating high quality content. This is the current trend…

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Healthcare marketing whether it involves acquiring patients or making your business grow is on a constant need of healthcare marketing ideas. This can be quite a daunting and overwhelming undertaking. However, with the tough and still growing competition in the healthcare industry, you need to overcome this task and use…

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Your organization may be focusing in digital marketing campaigns that bring in new leads but your efforts are going to have little impact if you forget to aligns your goals and your objectives with your sales team. Simply put, good lead management should serve as the basis for all marketing…

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The media-buying world, in many ways, can be said to have been totally turned upside down during the last decade. Ever since online targeting has been made possible and search engine optimization has become popular in the 2000s, mass media buying and TV marketing have become less and less of…

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