Articles by admin

With the right execution, healthcare marketing becomes more than just improving brand awareness. It improves compliance of patients, provides value to patient-doctor relationships and give better health results. Sometimes, a healthcare organization makes a stunning content piece, launches a certain kind of clever social media campaign or proves to the…

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Based on a new survey worldwide, among the top concerns of C-suite as online marketing heads towards 2020 is the development of a new business model. Disruptive technology is totally changing the experience of customers as well as how customers view the value and the quality of their services and…

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At present, the digital marketing community recognizes high-quality content creation as a necessity for making your brand stronger online. However, because of the high volume of competition online, getting your content found by your target audience is actually more challenging than creating high quality content. This is the current trend…

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Healthcare marketing whether it involves acquiring patients or making your business grow is on a constant need of healthcare marketing ideas. This can be quite a daunting and overwhelming undertaking. However, with the tough and still growing competition in the healthcare industry, you need to overcome this task and use…

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Your organization may be focusing in digital marketing campaigns that bring in new leads but your efforts are going to have little impact if you forget to aligns your goals and your objectives with your sales team. Simply put, good lead management should serve as the basis for all marketing…

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The media-buying world, in many ways, can be said to have been totally turned upside down during the last decade. Ever since online targeting has been made possible and search engine optimization has become popular in the 2000s, mass media buying and TV marketing have become less and less of…

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Digital healthcare marketing has become a prevalent notion for medical professionals today. It is now essential for hospitals and clinics to establish some sort of healthcare advertising strategy to promote their services more effectively and efficiently to existing and potential clients. So how important is digital healthcare marketing in the…

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It is beyond argument that your website is among the most important assets that your company has. It is one of the things your customers will look for in their journey. Based on the quality of the content and the website’s quality, your website can motivate visitors to stay or…

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