Digital marketing

Your organization may be focusing in digital marketing campaigns that bring in new leads but your efforts are going to have little impact if you forget to aligns your goals and your objectives with your sales team. Simply put, good lead management should serve as the basis for all marketing…

Read More

It is beyond argument that your website is among the most important assets that your company has. It is one of the things your customers will look for in their journey. Based on the quality of the content and the website’s quality, your website can motivate visitors to stay or…

Read More

Each year gives you a chance to explore the world of digital marketing together with its constant changes as online marketers and digital marketing agency experts reveal facts and information about the current trends of digital marketing. Along with these trends are best practices that can serve as a guide…

Read More

If you already know what digital marketing is, what a digital marketing agency is and interesting facts about digital marketing, the thing next you might be interested in are the best and most common tools used in digital marketing. The tools discussed here are not just software tools but could…

Read More

It is said that a typical digital marketing agency spends 20 percent of their budget correcting common digital marketing mistakes that are made on huge projects and impact their ROI significantly. If you know what these mistakes are and how to avoid them from the very start of your marketing…

Read More

A perfectly worked out strategy is needed before you start out any digital marketing campaign or project. The good thing about strategies is that they are quite heritable and a strategy for one project can be used as a strategy for another or bigger project. Strategies can also be like…

Read More

Digital marketing optimization is a focus on improving the efficiency as well as the effectiveness of key digital marketing activities through the full range of digital marketing channels and experiences that businesses need to manage. Adobe’s digital optimization survey has an average conversion rate of 2.6%. 20% of companies however,…

Read More

It might come as a surprise to the reader that even with the large number of people using the internet, the number of people who go online is still increasing. Based on a study by Pew Research, using the internet constantly has increased by 5% within the last 3 years….

Read More